What does Metavers (metaverse) mean? – Definition IT from Whatis.fr

The meaning of the metaverse varies, as do predictions of when it will come. Because for now, the metaverse – in the global and collective sense that it should be based on – is not a reality.

What is the metaverse?

As is often the case when discussing a topic in IT design, Gartner’s definition somewhat summarizes the key characteristics of ongoing “innovation”. For consulting firm analysts, the metaverse is a 3D environment:

  • consistent and immersive;
  • collective and shared;
  • made through enhanced digital and physical reality;
  • accessible via any connected device (smartphone, PC, VR headset, tablet);
  • operated by a blockchain -based currency.

What are the different differences in the meaning of the metaverse?

So the metaverse can be interpreted as a complete virtual space where people interact through avatars.

But in a broader sense, the metaverse can also be a mixing real and virtual experiencesfor example audiences who attend a real concert from home and who can see, hear and interact (via their avatars) with other people who are on the site or who “visit” the metaverse.

In both cases, the metaverse may include the possibility of making transactions in non-fungible tokens (or NFT for “non-fungible token”), cryptocurrencies or with any digital currency that relies on a blockchain. So the metaverse also makes it possible to buy and sell products and services, and to offer a new customer experience (CX) through 3D reconstruction.

For others, this ability to transact is about the meaning of the metaverse, but not for everyone.

Finally, a fully realized metaverse will rely on major developments in three areas:

  • the ability to be easily carried and thrive in another space;
  • a realistic 3D representation of a physical world (even if it is conceptualized);
  • and the emergence of the Web3 type economy (replacement of web and web 2.0).

Do metaverses really exist?

“These three elements are already showing, but it’s when they come together that we see a real metaverse,” expects Marty Resnick, VP of Gartner’s Technology Innovation team.

For Jeff Wong, chief change officer at consultancy EY, the metaverse we hear about today is not a destination or a fully known specific space. Instead, for him it is a collection of emerging digital worlds, a set of small metaverses, some of them public and some of them not, each built for its own purposes.

Even if the advent of a unified metaverse is not expected for another decade, many companies are leading the way in versions of what the universe can do.

IT or video game giants-such as Microsoft, Apple, Amazon, Google, Meta (ex-Facebook), Roblox, Nvidia, Epic or Unity-are already fighting to get their share of the metaverse and figure out axes they can. dominant.

But they are not alone. Manufacturers or distributors-such as Nike, Carrefour, Walmart, Heineken or Ferrari-are also crossing the presented “new frontier”.

In other words: instead of a metaverse, many metaverse -like projects are being developed.

Marty Resnick compares this to the early days of the Internet, when players each had their own services, companies created their own islands on the World Wide Web, and features were not interoperable. The fact that the concept of the metaverse has no real unified meaning is a sign of its immaturity.

Today’s technology is also not ready to support a fully immersive and shared metaverse. Interoperability, computing power, protocols, networking capability and degree of sophistication cannot create a truly unified space with a successful UX.

An ecosystem of interconnected virtual worlds, powered by cloud computing, will require interoperability and a strong partnership between providers. But now the advancement of the metaverse seems more like competition than cooperation.

Note that metaverses also present many risks (read below). CIOs who try the adventure have every interest in engaging their colleagues from cybersecurity and legal.

What are the technologies of a metaverse?

The most important technologies behind a metaverse are:

3D modeling. More and more companies are working on building 3D environments and virtual objects. Some are already using digital twins for a variety of tasks, from improving supply chain management to predictively maintaining complex industrial machinery.

Augmented reality (AR) and virtual reality (VR). Both provide a metaverse that is an immersive experience, even if AR and VR alone are not a metaverse.

NFT, blockchain and cryptocurrencies. The blockchain is a decentralized technology that enables the disposal of trusted third parties to buy, sell or confirm the exchange of an asset. NFTs are based on this blockchain technology. It’s a virtual title tag for things, usually also virtual. They allow, for example, the certification of the identity of the owner of a digital work of art (in JPG or GIF format), of the master of a song (in MP3 or FLAC), and even of a tweets that would have been sold. (like when the Twitter founder sold his first tweet for $ 2.9 million).

Artificial intelligence. AI is used in many ways for creating metaverses, including managing non -human characters and to facilitate realistic digital reality experiences.

The Internet of Things. The IoT is already used to connect and share data from a wide range of objects in the physical world. In the metaverse concept, IoT is essential to connect physical areas and real objects in 3D simulation, especially for real-time simulations.

What are the use cases and B2B opportunities for metaverse?

The concept of immersive reality, which is characteristic of the metaverse, also presents very different and very different use cases. Some applications, for example, are targeted at employees (immersive hybrid work), while others target customers. Others can help with training and collaborative processes. Some will target to generate revenue.

Because the metaverse is also a way to create, sell and experiment with content and application. However, the potential seems to be there. “Every year, 54 billion dollars [déjà] spent on virtual things, almost double the cost of buying music “, report number from the company that holds the financial JPMorgan” Metaverse Opportunities: How to analyze metaverse businesses and navigate the hype vs. reality “.

JPMorgan began positioning itself in the metaverse in February by opening its Onyx lounge in Decentraland – one of the first virtual reality platforms where users can purchase virtual land with NFTs (supported by Ethereum). In January 2022, Carrefour bought a piece of land in Decentraland (for € 300,000).

As Gartner’s Marty Resnick reminded us, most companies have two presences: one in the real world (store, office, etc.) and one online. According to him, “the best possible recommendation for CIOs today is this: prepare to add a third site [le métavers] on your physical sites and on your websites ”.

This – relatively more – the intensification of activity in metaverses groups shows that at least some companies are giving them importance.

Here are some cases of using a metaverse that CIOs will consider in the near future:

  • immersive entertainment
  • commercial operations (virtual stores, etc.)
  • training development
  • improved CX
  • additional staff
  • advertising, branding and marketing (by analyzing customer data in the metaverse)
  • digital locations
  • new sources of income (sale of virtual objects, etc.)
  • immersive hybrid work

What are the risks and limitations of metaverses?

There is no innovation without risk. Metaveres are no exception. Here is a short list of pitfalls that need to be known to avoid them:

  • environmental concerns;
  • cybersecurity issues;
  • legal issues;
  • harassment of all forms;
  • confidentiality issues;
  • tricks;
  • disinformation;
  • mental health effects (decreased self -esteem; increased sense of isolation).

Likewise, the metaverse generates new considerations on compliance issues, data privacy, risks and security requirements.

At the same time, concerns about environmental sustainability are growing. A metaverse can be computationally intensive to create large 3D space. And if it’s based on a blockchain, the rest is more energy efficient. These or these new spaces could have a major carbon impact.

Leave a Comment