Appearances are often not the same as they look -We see it every week in our Meta-Weekly, the The metaverse is growing. The Sandbox, Decentraland, or even on more traditional platforms like Roblox, these social spaces will in the future be animated with avatars. Your digital alter ego is what represents you. Web3 technologies now allow us, thanks to NFTs, to provide authenticity and uniqueness to this avatar.
As with the latest fashion item of clothing, owning a trendy NFT to display in the metaverse or even on social networks is a more popular human reflex. However, the habit does not make the monk. The freedom of appearance that the metaverse offers us may also have its drawbacks. Something that leads to another and like a relentless restraint, we can understand why some players in the cryptosphere are developing the necessary education in the metaverse.
In order not to get lost in Meta-Hebdo:
Nike: NFT from head to toe
This week, sports brand Nike, has opens a collection of NFTs sneakers (French sneakers): the Cryptokicks. The release of this collection is predictable. In fact, the acquisition of renowned design studios RTFK (creators of NFT Clone X) has already confirmed the brand’s interest in web3.
However, despite all the attractions that a brand like Nike can bring, access to these sneakers is currently reserved for a small number of privileged people. In fact, these NFTs only work in boxes. These boxes themselves are only available if one is the owner of a famous NFT Clone-X, an avatar that is therefore believed to be worn by Nike in the future.
In its metaverse race Nike also filed several trademarks that lined the contours of a roadmap. Application for downloadable computer software, digital wallet … the components of a market (market) seems to unite.
“Nike is focusing on potential ways to use blockchain technology to serve our consumers in athletic footwear, apparel and equipment. »
Statement from a Nike representative
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After Nike, Decathlon launches NFT Sneakers at Tezos (XTZ)
However, the option is already available to you in the metaverse when it comes to shoes. In fact, on April 26 the Decathlon put Street Football ahead to make its first web3 trials. The sports brand offers holders of Kipsta Barrio sneakers a NFT as scratch ticket. It will allow you to benefit from interactive and physical experiences with Séan Garnier, three -time champion of French Freestyle Football.
So each pair of sneakers is linked to an NFT of the Tezos blockchain. It comes in the form of a scratch ticket. It will provide access to personal and exclusive experiences with the Foot Freestyle champion.
“For Decathlon, the Barrio ni Kipsta project is the first step in the world of blockchain and NFTs. () We hope that this collaboration with Séan Garnier for these NFTs will lead to many more, and we can’t wait for the public to adopt this new pair. [de baskets]. »
Valentin Auvinet, Decathlon NFT Manager
The beauty of web3 comes at a price!
Also, all these collections that have been born in recent weeks are arousing interest. From the Bored Ape Yatch to the Sandbox, how many NFTs are worth gold! And precisely, this week, the owls took the light. Moonbirds is an NFT collection of 10,000 nocturnal bird avatars. Launched on April 16, 2022 by Proof, a startup founded by venture capitalist Kevin Rose, Moonbirds has become prominent in record sales.
In fact, Moonbird #2642 was sold for 350 ETH, or more than a million dollars, on the NFT marketplace of Opensea, NFT’s sales platform. The proud owner of this green owl is none other than The Sandbox, a blockchain gaming company and subsidiary of Animoca Brands.
NFTs to increase awareness
In addition to manifestations, NFTs allow significant freedom of expression. In fact, they have benefited from the loss of intermediaries and decentralization. Also, original, artistic, political, and sometimes challenging initiatives filled the blockchain.
For example, the digital creative agency Georgia -based Leavingstone sells the kit in Russia, territory to territory, in the form of NFT. 5% of NFT sales will help rebuild Ukraine. 2,443 regions of Russia as part of the first phase of the “Russia for Sale” initiative. The second phase of the project will offer the purchase of NFTs in Russian monuments.
Shiba, the keeper of the metaverse
However, this freedom in the metaverse has its limitations. We observed them on very young shiba metaverse. Created on February 8, 2022, the canine virtual universe has raised an estimated $ 20 million in ether (ETH) during the first two phases of the sale of its plots. On April 12, 36,000 of Shiba Inu’s 100,000 virtual lots were sold.
Some owners feel free of the furry crypto metaverse. Especially one of them drawing a swastika in the metaverse. The developers ’decision didn’t last long. By using the symbol of the Third Reich, this individual with more than questionable taste was blacklisted, blacklisted. This example demonstrates the need for new regulation, education and ethics tailored to the social space of the metaverse to prevent these abuses.
“We will not allow the use of hate speech, displays of intolerance or bigotry (…) at the discretion of the community moderation group. Any account or individual who attempts to incite harm to others will also not tugutan. »
Community Moderation Team – Source: Twitter.
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From meditation to mirage: educating oneself in the face of risks
A school for crypto investors in the metaverse
Raising public awareness, making them suspicious and concerned about their digital safety and learning is not a simple task. Cryptocurrencies, the metaverse and NFTs attract beginners who are sometimes useless.
Fidelity brokerage firm tie his Bitcoin investment to creating a metaverse school. In fact, the company, which manages $ 11.3 trillion in assets, now wants to expand. However, the need to educate the company’s young customers about crypto investments is critical for Fidelity. Fidelity Stack, a virtual school in Decentraland, then became a true blockchain investment center for learning.
“The Fidelity Stack, built in Decentraland, has a multi -level design complete with a rooftop lobby, dance floor and sky garden that users can explore on foot – or even teleport.»
Fidelity Stack announced
The metaverse and the web3: play spaces
The game remains one of the best ways to convert new users. From attracting to win with play to earning or moving to earning games, the argument of revenue generated by playing attracts more than one.
Louis Vuitton this strategy was chosen. The luxury brand thus combines many fun themes. These themes make it possible to offer their members their first web3 experiences. Playful and educational, the Louis Vuitton brand’s approach is slowed down through a decentralized game. Players learn the history of the brand and progress from world to world accompanied by Viviane, the brand’s avatar. As rewards, free NFTs are distributed on the Ethereum blockchain.
For now the brand remains in control around it. In fact, making NFTs free avoids setting prices on these digital products that are limited to in-game use. Available on Android and Apple and has two million downloadsrecent updates have added an extra level where players have to retrieve 16 pages of a manuscript, biography of the brand’s founder.
Also, future NFTs will say a lot about us. The trendy avatar, a sign of belonging to a community, the unusable objects are the ideal tool to interest a wider audience. Many beginners are interested in cryptocurrencies through NFT games (Challenge the Kingdoms or even more recently StepN). A real springboard to DeFi, players will then try beyondbuying cryptocurrency in decentralized financial services.
You have the right not to be interested in the metaverse. But turn your back Bitcoin and cryptocurrency are unforgivable! Don’t procrastinate and go sign up with AscendEX. Enjoy a 10% discount on trading fees (affiliate link, see site conditions)