Alec Monopoly, the king of street art launches his NFT collection: his exclusive interview for Forbes

As the art world has been going through its transformation for over a year through the Web3.0 universe and the world of NFTs, we had the opportunity to interview Alec Monopoly, a personality known especially to the world in street art, opening his art gallery. in Dubai and launched the first NFT collection. The opportunity to better understand the dynamics of work in this environment, how this important star befriends crypto whale and celebrities, and why he decided to launch his NFT collection.

Hello Alec, can you tell us about yourself? How did you become a recognized artist today?

AM: My name is Alec Monopoly, I’m from New York City and I’m a street artist. I started painting the streets in 2008. It was then the financial crisis of the subprimes on Wall Street and I got to know it by playing Mister Monopoly, the famous character in the game of the same name. It’s what made my reputation and it’s also what gave me my nickname in the world of street art. At the time, everyone in New York was focused on this financial crisis, and my art was a reflection of how society felt at the time.

What has made your career in the United States and international?

AM: I was arrested by the New York police, which resonated in the national media and then in art galleries around the world. Since then, I haven’t stopped working around the Mister Monopoly character, and I’m now recognized in the international art world. My works have since been exhibited at the Museum of Modern Art in Bangkok and I have already opened my own gallery in Dubai.


I got into NFT very early, in 2019, when the trend and the NFT event we know today were not there yet. NFT from that time was just one of my designs sold for charity


The beginning of the story ofAlec Monopoly so beginning in 2008, a unique parallel to the beginning of crypto history is rooted at the same time: the subprime financial crisis. In the same way that Satoshi Nakamoto recounts in his white paper on Bitcoin the disaster caused by this crisis and the loss of trust it has caused in financial institutions, Alec highlights these events in his works of art. across the middle of the streets of New York. And the comparison doesn’t stop there, because Alec has long remained an anonymous character, in the shadow of his actions.

Can you explain to us your anonymity and why you changed your mind?

AM: I haven’t introduced myself in a long time, like Banksy, I have a scarf to hide my face. I was anonymous to hide my face and avoid being seen by the police when I started on the streets of New York. Now I have decided to reveal my face, because I am recognized in the art world and I am telling myself that there is no reason to remain anonymous. However, it caused me some problems with the authorities.

The career started in 2008 and without announcing, we can’t resist the temptation to ask you if you are the man hidden behind the pseudonym “Satoshi Nakamoto”.

AM: I would have liked to be Satoshi Nakamoto, but no, I’m not! Honestly, I hadn’t been able to make the connection before our exchange.

How interested are you in the crypto universe and NFTs?

AM: My art and the topics I highlight in my work around finance and Mister Monopoly’s character are very meaningful for crypto-investors who know themselves in my work. In fact, there are many “crypto whalescollecting my drawings. Again, there are many similarities between the world of street art and the world of crypto. Anonymity research is a good example.

I see that you have already done some NFT projects. Can you tell us about the first NFT works you’ve done?

AM: I got into NFT very early, in 2019, when the NFT trend and events we know today were not there yet. NFT from that time was just one of my designs sold for charity. Then, in 2020, I collaborated with artist Ozuna. We showcased his bear character and the Mister Monopoly character for a collection that was a real success, quickly. sold . Now, I will soon officially announce the launch of a generative art NFT series. Holders of my Ozuna-made NFTs are entitled to exclusive access and benefits for the drop.

More information aboutAlec Monopoly

Are you an NFT collector yourself?

AM: Yes overall, I am a huge collector of NFTs and I appreciate them as pieces of art in their own right. One of my first NFTs was from the collection of Gary V, a well -known U.S. businessman who launched his Veefriends collection. I also have Meebits that I have been using for a long time as a profile picture. I like the fact that we are looking for NFTs that represent our personality and our own characteristics. I even bought an NFT that looks like my boyfriend! (Laughter)

You have become important to many artists. Do your friends follow NFT like you?

AM: Yeah, a lot of my friends are in NFT. On my birthday, Logan Paul gave me World Of Woman. Now that there is a real correlation between NFTs and the evolution of the art world, it is interesting to experience.

I see you launching your own NFT platform “Artrail” with your brother. Can you tell us about this project, and your NFT series based on this platform?

AM: Artrail is a project I led to have my own NFT platform and allowed my friends to create drop on a reliable platform. However, this project itself is smaller than the series I will announce soon. I still have to study the different possibilities to find the platform that will both provide the most security and support the maximum amount of traffic when NFTs are sold. It is very important to me that all of these elements are considered so that the experience is as smooth and safe as possible. Often, when I start a new project, a new collaboration, websites have a hard time keeping up. That’s why I want to make sure everything goes well with the NFT series.


NFTs can be original in 2D, then we can convert them to 3D NFT for use in the metaverse


Can you now tell us more about your NFT series?

AM: The upcoming series is a generative art project I’ve been working on for a year. It will revolve around a new character that I have been developing for five years. It’s a completely original character I created called “Lil Richie”. He somehow represents Mister Monopoly’s nephew.

What message do you want to convey to this collection?

AM: I want everyone to identify themselves with the characters in the collection thanks to the different characters I’ve mixed. By the way, there’s a male character with Lil Richie, but I also mixed in a female character that looks like the new version of Jessica Rabbit.

How do you adapt the way you work to make NFTs?

AM: The work of NFTs requires adaptation, really. The creation is now done on the iPad using Apple’s pencil. Even if the tools change, the art base and the ideology remain the same. I created all the elements of the series myself and surrounded myself with a team that made it possible to create generative art.

Today, NFTs are a great way to build community. How would you like to sustain your community in this series?

AM: Unlike a lot of projects that don’t live up to their promises, I really want to get my community on board, create a real tool for holdersof my pieces to be exclusive works of art in their own right. They also allow instant access to exclusive events, the first at Art Basel Miami in December.

Will your NFTs be used in the metaverse?

AM: Yes, NFTs are initially in 2D, then we can convert them to 3D NFT for use in the metaverse. My teams and I are now working to create a complete experience in this new universe. The Matrix movie was the main inspiration for this project, and I wanted to extend that to collectors.

Alec, what message do you want to convey to your fans who are reading us and are excitedly waiting for the series to launch?

AM: My artwork has always been very expensive and inaccessible to most of my fans, and this NFT series will allow everyone to collect one of my pieces and make some of my work their own.

In conclusion, Alec Monopoly is an artist known for over 10 years now for his works and the universe he creates. Himself an NFT collector and member of the crypto universe, he has now combined his two passions to make promises to be one of the most important NFT series of the year that you can follow in his social networks.

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