This Week In Metaverse: Tinder Connects to Web3, Meta’s “Zuck Bucks” Challenge, and Chipotle’s Burrito Challenge

Things are moving fast in the metaverse and in the wider Web3 world in general. Depending on who you’re asking, this futuristic blockchain -based space is the next big thing for marketing – and almost everything else – or an over -trend. Here’s what you need to know from last week:

Adidas has taken another step into the metaverse with interoperable personality -based avatars

Adidas has launched a new platform that will allow fans to create custom avatars with “interoperability”-in other words, they will be able to access and explore “over 1,500 different metaverse apps and games ”, according to a statement from the society. . The new platform will also take advantage of artificial intelligence to tailor each avatar to the personality particulars of their creators. Launched to celebrate the brand’s upcoming Ozworld collection (a revival of a shoe originally discontinued in the 90s), “Ozworld Digital Experience” was developed in partnership with Ready Player Me, a popular manufacturing platform in the avatar. While Ready Player Me typically creates avatars based on users ’physical appearance, Adidas says its new platform will create avatars based on personality. “Whether IRL or URL, the Ozworld collection boldly represents a platform for style experimentation and a call for the search for personal expression,” Adidas said in a statement. Adidas has become a virtual tastemaker in recent months, pushing the boundaries as the metaverse continues to become more relevant to retailers. In December last year, for example, the company made headlines when it launched its first NFT collection with the Bored Ape Yacht Club, which would become the most recognizable NFT series in the world. Ozworld’s new avatar creation platform is, according to Adidas, the latest step in the ongoing mission “to create a truly open and optimistic metaverse for everyone.” The new platform will launch tomorrow.

The ‘Zuck Bucks’ rumors are already starting to swirl

In February, Meta (formerly Facebook) made waves in the press – and shocked many people – when it announced that it would start calling its employees “Metamates”. Now, the company appears to be making the internal ecosystem mark a move with plans to open up a virtual currency to be called by some “Zuck Bucks”, a name derived from the founder and CEO of the company, Mark Zuckerberg. The new currency is not a cryptocurrency, according to The Verge. However, it can take the form of “in-app tokens controlled at the company’s center,” similar to Robux, the virtual money that Roblox collects and controls. Meta has not yet made any official statements confirming or denying the report, which originally appeared in the Financial Times. If this happens, the so-called Zuck Bucks could help strengthen a standalone virtual brand experience for Meta, one that is less likely to be found in other financial regulatory entities.

Chipotle serves Roblox virtual burritos

Virtual burritos, anyone? To celebrate National Burrito Day (April 7)-yes, that’s one thing-Chipotle is expanding its presence in the metaverse by challenging fans to roll out virtual burritos for a chance to win. burritos right here in “the‘ meat space ’(a nickname for the‘ real world ’that never felt more appropriate) .The new“ Chipotle Burrito Builder, ”hosted by Roblox,” was inspired to Chipotle fans on social media comparing the complexity of rolling burritos to playing a video game, “the brand said in a statement. Chipotle’s new virtual experience taps into the popular” game to win ” model cooked up in many metaverse games, where users typically complete task games to get crypto – but in this case, they can win burritos. ”We leveraged play to win, an emerging engagement model in the metaverse, to launch our new experience on Roblox that celebrates the iconic Chipotle burrito, ”Chipotle chief marketing officer Chris Brandt said in a statement. “We blend the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level.” This is Chipotle’s second activation of Roblox, after “Boorito Maze”, which launched in October 2021. The new Chipotle Burrito Builder also taps into ’90s nostalgia-a popular marketing strategy today. -by recreating the appearance of its main trunk. store in Denver, Colorado as it appeared when it opened in 1993.

Tinder flirted with Web3, made a move on NFTs

Popular dating app Tinder has launched its first Web3 campaign with VaynerNFT. In an effort to capitalize on NFTs ’huge popularity and promote itself as a brand not only with its finger on the pulse of culture, but with its heart of female empowerment, Tinder took to Twitter earlier this week to ask -on her followers, “Which female artist and creator should we follow in the NFT space?” Tinder immediately used the resulting dialogue to host a conversation via ONE37pm designed to provide a supportive and engaging space where creative women and athletes can discuss their different perspectives in art, sports and Web3. This panel includes digital artists Sara Baumann and Julie Pacino, as well as Kaila Novak, UCLA football player and social media star. As a souvenir, Tinder gave participants Proof of Attendance Protocol (POAP) NFTs designed by Baumann and Novak. This activation… demonstrates Tinder’s commitment to its long-term vision for Web3 and its ability to continue to provide real value to its customers, ”VaynerNFT said in a statement.

Evian hopes to attract young artists to the first NFTs

The bottled water brand evian has teamed up with “bubbly artist” Sara Shakeel for a new launch of NFT, marking the brand’s first trip into the world of Web3. Shakeel, known for his artwork that includes glitter and Swarovski crystals, has created a new NFT artwork for evian designed to celebrate and invoke “evian water’s iconic heritage of glacial rocks in the French Alps.”, According to a press release from evian. The campaign was launched to celebrate the brand’s launch of evian sparkling water, which went on sale earlier this year. “Sara’s digital reimagining of our evian mountains perfectly captures and incorporates its essence, which also brings the sparks of our new evian sparkling water to life,” said Lucille Moreau, Director of Culture and Experience at evian, in a press release. “We are excited to make this leap into the world of digital art using our first NFT, allowing our evian community to interact and enjoy the brand in new and exciting ways.” The brand also took the opportunity to position itself as one of the most eco-friendly bottled water brands by partnering with blockchain company Tezos, which describes itself as “an energy-efficient alternative to the more traditional Proof of Work blockchains “. 100% of the proceeds from NFT’s new launch will go to the Somerset House Young Talent fund, which aims to support young artists.

Meta Cancels Developer Conference 2022 To Focus It On Building The Metaverse

Meta canceled the 2022 developer conference to prioritize its strengths and focus on building the metaverse. This is the second time in three years that the company – which has changed its name from Facebook, Inc. to Meta Platforms Inc. in October last year to underline its commitment to be the main architect of the metaverse – the annual event was canceled. “F8,” as the conference is colloquially known, was scrapped in 2020 due to pandemic; it was hosted almost last year. Typically, the conference is hosted and designed exclusively for Meta, an annual opportunity for social media and consumer electronics Goliath to showcase its latest innovations in other parts of the technology world. “[We] took a short break from programming and won’t hold F8 in 2022 as we prepare for new initiatives that are all aimed at the next chapter of the internet, and the next chapter of our business as well: building the metaverse, ” said the company. in a blog post published on Wednesday.

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