Crazy about the NFT, the American giants invaded the metaverse

Ready for Player One? – Leading American brands from all sectors wandering the gates of the metaverse. Each of them really wants to make sure they don’t miss this train of opportunities. For some, filing their brand in this new space is a simple legal exercise to ensure. protecting their image. However, it is clear in the applications filed by the brands that it is not just a question for them to protect themselves. on McDonald’s at Victoria’s Secret, the digital world promises to be full and well -dressed.

Companies with a combined market capitalization of nearly $ 1.1 trillion filed metaverse and trademark applications related to NFT this year. Apil na Meta, this number would reach nearly 2,000 billion dollars. In addition, 1,967 NFT-related claims were filed since January 2022. This is more than the total for the whole of 2021. Brands like Ralph Lauren, Chevron, McDonald’s, Monster, Colgate, WWE, Levis, Playboy and others are already preparing to enter the metaverse. The goal is, among other things, to protect their intellectual property.

McDonald’s, McCafe and the famous Golden Arches set the table in this virtual world. They plan to offer real and virtual products through their restaurants in the metaverse. Because of this, you’ll soon be able to enter a McDonald’s in the metaverse, order a BigMac, and have it delivered to your door in the real world.

The Monster Energy brand of energy drinks and beverages has always seemed in the face of trends. Their passage through the metaverse is hardly surprising. Like McDonald’s, they seek to use their brand to offer downloadable virtual NFTs, food, drink and clothing and create a marketplace for virtual goods.

Food and beverage brands are all filing applications to offer virtual restaurants and food. In games, it’s always the food involved in health bonuses or transformation. The ability to be a recognized option for a player to regain their health should provide a lot of brand knowledge for the brands involved.

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Virtual world style

Another trend is clothing. Skins and cosmetics in games are in extremely high demand. Actually, the leather market is estimated at nearly $ 40 billion. Metaverse projects seek to build on traditional gaming experiences such as Second life. Brands, on the other hand, are preparing to offer their designs in this virtual world. So, Levi’s, Wrangler, Playboy, Ralph Lauren, DKNY, Tommy HilfigerVersace, and Vans have all registered trademarks related to NFTs.

In February, lingerie, clothing and beauty products, Victoria’s Secret, filed several trademarks. These brands include, but are not limited to, downloadable virtual items, digital collectibles, virtual fashion shows and clothing online, including underwear. The metaverse brand sees a unique opportunity. It is easy to understand that there is a potential market for virtual fashion show. However, virtual underwear is something that has never been considered by the metaverse developers themselves.

Sandbox’s Metaverse Fashion Week has already begun with virtual fashion shows.

Chevron is also preparing for the metaverse. NFT, virtual gas, virtual store and virtual renewable energy products are covered under the brand. Virtual gas is likely a tool for operation of metaverse vehicles. If it takes a specific budget to have style in the virtual world, consider if you go to fill your sports car…

The next wave of the digital revolution is the partnerships made between projects. the NFTs are now being created to enter metaverse projects. In addition, metaverse projects build their ecosystem in that way allow third party NFT collections to join their world. Collaboration and fluidity will therefore be key aspects of the success of virtual asset projects over the next few years. Other brands already exist fashion show in the virtual world of The Sandbox during Metaverse Fashion Week.

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