Accenture launches ‘Technology Vision 2022: Metaverse Continuum’

A NEW report from Accenture reveals that the “Metaverse Continuum”, a series of digitally enhanced worlds, realities and business models, is changing the way the world works, functions and interacts. . According to Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” companies are fast approaching a very different future from the one they plan to operate – as technologies, like augmented reality, blockchain, digital twins and edge computing are coming together to transform human experiences.

Accenture also operates its own metaverse, the Nth floor, where company employees will participate in a new hiring orientation and immersive learning or meet and interact as a team. This financial year, the company expects 150,000 or more new employees to work at Metaverse on their first day.

As part of the report, Accenture surveyed more than 4,600 business and technology leaders in 23 industries in 35 countries. At this early stage, 71% of leaders believe the metaverse has a positive impact on their organization and 42% believe it is an improvement or change.

The Technology Vision 2022 report identifies four key trends that companies need to address:

WebMe: Put me in the metaverse. Business strategies are designed for today’s Internet, a digital world where platforms often lack interoperability and data portability. Metaverse and Web3 are about to replace the Internet; rather than a disparate collection of sites and applications, in the future, the metaverse will lead to a consistent 3D environment where moving from one “place” to another can be as easy as walking from one place to another. 95% of executives believe that future digital platforms should provide unified experiences, enabling the interoperability of customer data across different platforms and spaces.

Programmable world: Our planet, personalized. As advancing technologies such as 5G, ambient computing, augmented reality, and smart materials evolve, digital environments will further evolve the fabric of our physical world. These environments will not only change the way people interact with the worlds, but will also redefine everything that is built there, the way people view and interact with it, and their control over it. In fact, 92% of leaders agreed that large organizations would push the boundaries of the virtual world to make it more real, increasing the need for sustainability and smooth navigation between the digital and physical worlds.

The untrue: Be synthetic, real. Businesses and environments are particularly supported by data generated by AI that convincingly reflects the physical world. More than ever, artificial intelligence is a priority for businesses, because companies and consumers no longer think about what is real or fake, but what is real, not just in terms of content and algorithm one companies, but in all its marks. As the unreal world is about to become a reality, now is the time for leaders to prepare their businesses. Already, 96% of leaders say their organizations are committed to authenticating the source of their data and the actual use of AI.

Calculate the impossible: New machines, new possibilities. The emergence of a new class of machine allows organizations in all industries to push the boundaries of what computers can solve. Tools such as quantum computing and biology-inspired computing allow businesses to solve problems that may be too expensive, inefficient, or completely impossible for traditional computing. As “big challenges” become trivial operations, the way companies compete, provide value and work together will change dramatically; almost all (94%) of the leaders agreed that long-term success will depend on using next-generation computing to solve seemingly unsolvable problems.

Forward-looking companies are simultaneously navigating the uncertainty of today’s markets as they begin to compete on the metaverse continuum. For example, in partnership with Microsoft and Accenture, Mars has adopted digital twins, which are one of the basic elements of the metaverse, to reduce waste, increase speed and capacity, and give its partners the ability to make decisions on time. supply chain. Mars is now extending this concept into product development with numerical simulations that take into account innovation, such as climate and disturbances, and now greater visibility from the source to the place of consumption.

For 22 years, Accenture has taken a systematic look at the business landscape to identify the emerging technology trends with the most disruptive opportunities for businesses and industry.

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