The Marley family ‘reinvents’ Bob Marley’s One Love to support UNICEF

NEW YORK, July 9, 2020 – Members of the Marley family will revisit the iconic hit by the late Bob Marley, a loveto support UNICEF’s work to reinvent a more just and equitable world for children whose lives have been turned upside down due to the COVID-19 pandemic.

On July 17, Tuff Gong International and Amplified Music will release a new version of this legendary song. All revenue generated from the song and related activities goes directly to support AGAINUNICEF’s global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure that the world after the pandemic is fair and equitable for every child.

Starting today, jewelry brand Pandora, a global partner of UNICEF, will match every dollar donated by the public to a loveup to US $ 1 million.

“My father wrote a love 40 years have passed to promote unity, peace and love in the universe at a time when there are many problems in the world. Even though the current situation prevents us from being together, his message is still relevant today. We can overcome this global crisis with the same love and heart he spoke of. – Cedella Marley.

Originally recorded in 1977 by Bob Marley and the Wailers, A Love/Person Preparation is an iconic song for millions of people around the world because of the timeless message of sharing it conveys. The reimagined version of the song will be a truly global anthem for 2020, uniting members of the Marley family, recognized musicians from around the world, artists from conflict zones around the planet, and children living in vulnerable communities.

a love directly speaks to one of the fundamental truths about this pandemic: our highest hope of overcoming COVID-19 and reinventing a more equitable and less discriminatory world for children through global unity and cooperation, ”said Henrietta Fore, Executive Director of UNICEF. “We are delighted that the Marley and Pandora family have generously given us their support, their creativity and their love to help the most vulnerable children.»

COVID-19 recounts the lives of children around the world and exposes the disparate situations within and between countries. UNICEF estimates that every day an additional 6,000 children could die from preventable causes over the next six months – almost all of them (over 90%) in low- and middle -income countries – as the pandemic continues. to weaken health systems and disrupt services. Children are also particularly vulnerable to the indirect effects of COVID-19, such as school closures, malnutrition, limited access to basic health care, and disruption of medical supply chains. .

To address this situation, UNICEF launched AGAINan urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond to, resurrect and reinvent our world now held hostage by COVID-19.

Funds raised for the benefit of AGAIN thanks for a love assisting UNICEF in responding to this urgent need by providing soap, masks, gloves, hygiene kits, protective equipment and life -saving information for children and families; they support short-term improvement efforts, including the contribution of education, protection and health systems; and they will advance the work of UNICEF to re-imagine a more just and equitable world for children.

To support the launch of the song, social network TikTok will host a special event as well as a public challenge for fans when it is released. More information will be announced at a later date.

“We have a unique opportunity to create a brighter future for children and young people who are most at risk of suffering long-term consequences. [de la pandémie] “, Explained H. Fore. “Whether it is ending violence, injustice and discrimination or building more just and equitable societies, young people are sending a clear message. It is time for the whole world to hear it.»

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From July 9, 2020 to August 31, 2020, the Pandora jewelry brand will match every dollar publicly donated to UNICEF’s One Love activation, as part of the company’s total contribution of $ 1 million. US dollars for this activation.

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