With the rise of NFT wearables and virtual makeup to be seen in the metaverse, AR beauty tech companies are now heading into space.
AI and AR beauty companies including Perfect Corp. and PulpoAR, recently developed metaverse and NFT capabilities as brands look for new ways to take advantage of these technologies. As NFTs expand beyond image and video formats to become virtual makeups, the question now is how and where to use them.
Joining the brand in NFTs and the metaverse is “about marketing and building buzz,” said Rayan Godoi, co-founder of AR beauty tech company PulpoAR, which is currently developing a metaverse AR app called MetaBeauty . He predicts that in the future, the metaverse “will be one of the main marketing channels” for beauty through virtual appearance.
After announcing his plans for metaverse at CES earlier this year, Perfect Corp. also revealed, in South by Southwest in March, the introduction of available NFTs. The company has launched four makeup looks, “Astral Queen”, “Cosmonaut”, “Mystical” and “Glitching”, on the NFT OpenSea platform. Shoppers who purchase on OpenSea can access the looks in Perfect Corp.’s YouCam app, which is the only place they can use it.
Perfect Corp. also introduced a service to digitize NFT wearables for fashion and beauty brands, using popular NFT trading and wallet platforms such as OpenSea. According to CEO Alice Chang, the company’s NFT wearable look “will provide beauty and fashion brands with new revenue-stream opportunities, while providing customers with an interactive and personalized element not available in space. NFT to date “.
PulpoAR first created a virtual try-on app in 2019 and worked with beauty companies like Sephora, MAC, and Yves Rocher, among others, to create virtual test tools. They included testing through DTC brand sites and store mirrors.
The PulpoAR MetaBeauty app she developed is intended to serve as a hub where brands and creators can create their own digital makeup looks and make them NFTs. Users can limit the number of times a look can be applied, allowing digital makeup items to wear off as much as physical items can. The app is expected to launch this year.
“With NFTs, once the creator or beauty brand can create the asset, they can also [define] specific use. For example, you can hit an NFT that says the SKU can only be used 20 times, then you create a deficit, ”Godoi said.
The biggest challenge for platforms today is to find a way to translate the makeup look across all platforms. Appearances from Perfect Corp., for example, are exclusively available on YouCam. Social app and game companies need to create and implement new technologies to use NFTs from other platforms on their platforms.
Godoi tried to make that happen. Her “long-term vision” for MetaBeauty is to one day allow brands to sell digital makeup products that can be used on social platforms as filters on Instagram, Snapchat, video chat platforms and more, she said. He said the company is currently in talks with major social platforms in hopes of convincing them to allow the capability.
In five years, he predicts NFTs will be incorporated into smart glasses, allowing people to “wear” a different look while showing off each other’s lenses.
Perfect Corp.’s first virtual makeup NFT. colorful and fantasy -inspired, focusing on a virtual makeup world that is likely to be bolder and more colorful than real life.
Godoi said a big question his company asks is, “When we talk about what the beauty of the metaverse is, do people try and copy what they really look like in the real world, or do they try to looks different? ”He predicted that the likes would lean on the latter.
“Beauty changes fundamentally. People express themselves very differently in the metaverse,” he said.