Meta, what? How Metaverse Is Changing And Augmented Reality is Entertainment

What will Hollywood look like in 10 years? This is a question of EW Posed by many filmmakers, musicians, producers and actors for Hollywood 2032, our look at how popular culture will evolve over the next decade. Below, we examine the amorphous and widely used term “metaverse” and discuss how augmented reality is changing the way you use entertainment.

Talk to enough experts on the next decade of Hollywood, and one thing has become clear: the immersive virtual world known as the Metaverse is coming. You don’t know what that means? You are not alone. Rob Bredow, SVP, Creative Director of Industrial Light and Magic, whose history of visual effects innovation includes everything from Terminator 2: Judgment Day with Wanda Panan-awon, says that even the leading creators are out of sync when it comes to the metaverse. “It’s kind of an overloaded term,” he said. “Every time we have one of these discussions, my first question is, ‘What do you mean by’ metaverse ‘?'”

No matter how you interpret it, Metaverse will deliver big-budget Hollywood storytelling and a big creative jolt. Granted, high-end tech like virtual reality headsets (which put you in a 360-degree interactive environment) and augmented reality glasses (which overlay digital elements into the real world) have yet to become props. inevitable. But over the next 10 years, VR and AR tools will become cheaper and easier, allowing us to enter the metaverse and interact with our favorite fictional worlds and characters – an event called by Bredow and his ILM team “live a story”.

How will these stories play out in the metaverse? The possibilities are endless (and, for now, mostly theoretical). But in 2032, you can unleash the latest Marvel flick through, put on your AR glasses, and then transfer the world around you into Tony Stark’s workshop, complete with your own interactive JARVIS There’s even the option to insert yourself – or an avatar of your own – even – in your favorite movies or films as it unfolds. Or you can come out with something new star wars flip, put on your AR glasses, and instantly transform the world around you into a wall-to-wall Tatooine, complete with a Siri-like droid as your sidekick. There’s even the ability to insert yourself – or, at least, an advanced virtual avatar of your own – into your favorite movies and films in real time, as it unfolds. In 10 years, Joe Russo predicted, “the story will be a mashup, because it will give you different experiences”.

Many of these more detailed experiments are, of course, years away – if at all. But there is enough faith in the future of Metaverse to attract Silicon Valley and Wall Street: Marc Zuckerberg clarified his intentions to pivot Meta (formerly Facebook) into a Metaverse-focused business; Microsoft recently spent a 10-figure sum to acquire video game giant Activision Blizzard, which has announced great interest in virtual reality and augmented reality; and Apple will make its own high-tech headphones.

Some of the more distant metaverse conversation apps are hard to imagine. And Hollywood has long been on the lookout for new technology, with studio executives pushing back everything from TVs to VCRs to early downloads. (It doesn’t help that many writers and directors have bad memories of Latest highly advertised screen -based technology: “As someone who spent hundreds of hours converting The green trumpet in 3D, “says Seth Rogen,” I can tell you that fashion has perfectly It will likely take some time for players in the augmented reality and virtual reality industries to persuade writers and directors to start laying out their visions for the metaverse. [them] to think a little of a linear account and to think more of “What is the world I have built?” And what can people in this world do? said Timoni West, vice president of augmented and virtual reality at Unity Software, a real-time 3D platform. “But once the directors get into it, they’re all about it.”

Some view the fusion between video gaming and traditional visual storytelling as a no-brainer: “Video game companies can be big players on the Hollywood scene,” Russo said, “because they have intellectual property, they have deep pockets and they have technology. ” And thanks in part to the pandemic, the gaming industry is approaching an all -time high, at least in terms of revenue: according to analytics firm New Zoo, industry revenue will exceed $ 200 billion worldwide by 2024.

Even filmmakers who don’t want to go full meta will find their work combining virtual reality and augmented reality, according to Jane Rosenthal, Oscar-nominated producer and co-founder of the Tribeca Film Festival. If the pandemic closes theaters, it prompts creators to find new venues for their work. Some have resorted to virtual platforms such as fortnitethe less popular online game that features trailers and shorts, and even hosts a trio of Christophe Nolan’s most famous films. As the metaverse grows, Rosenthal said, “you have concerts there or you watch a movie. It’s a consolidation of entertainment and games, but one can’t stop the other.”

Hollywood 2032 American Idol

ABC Katy Perry was attracted to XR (extended reality) daisies on American Idol in 2020

If diving first into a virtual world still feels daunting, don’t worry: there are plenty of ways to improve your meta and relax in 2032, especially when it comes to music. . Artists like Justin Bieber and Ariana Grande perform live shows on Metaverse (in avatar form, of course). Katy Perry – who used augmented reality for trippy American idol performances – envisioned 2032 where stadium tours would reach fans directly, via AR or VR. “You don’t just sell tickets to people in real life,” Perry says, “you sell them digitally everywhere.” And if you’re going to a gig in a decade, you can bring your gear to the Metaverse. Open hip-hop artist Mike Eagle envisions live shows where musicians release vivid visuals through AR glasses: “You can have colors explode in three-dimensional space. and filled with the beat of the music. If I can control that from the stage, that’s really fun. “

The overall energy of the metaverse feels like an explosion. And millions of people are already preparing for it, as evidenced by VR and AR hardware sales records last year. But for those who just want to plant the old -fashioned way, this is also a must listen exhausting. Fortunately, traditional entertainment will play a big role in our lives in 2032, with some futuristic twists, of course. Find out how here, as we dive deeper into the future of Hollywood.

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