Welcome to “Metaverse Continuum,” and here’s how the competition works

2022 promises to be an important year for business and technology, kicking off what Accenture calls the “Metaverse Continuum.” According to the international consulting firm, to succeed in this landscape, it is not enough to master new technologies and embrace innovation.

It takes a “truly competitive vision,” Accenture says in its “2022 Technology Vision” report, in which companies “pull themselves out of the present and plant their own strong- on the future. “

Accenture’s annual Technology Vision report identifies evolving technology trends over more than 20 years. This year, with many climate changes, the report looks even further into the future. Accenture outlines its vision for the Metaverse Continuum, “a spectrum of digitally enhanced worlds, realities and business models poised to change lives and businesses over the next decade.”

Accept the Metaverse Continuum or abandon?

According to the report, over the next decade, virtual worlds will expand in unprecedented ways, introducing new forms of commerce, money and art, and more. At the same time, digitally enhanced physical worlds will operate from the limited spaces that exist today, such as connected factories, to entire neighborhoods and towns. The tools used to build the Metaverse Continuum include extended reality, blockchain, artificial intelligence (AI), digital twins and connected objects.

The report says businesses are now facing a choice: adopt the Metaverse Continuum or leave. “Like the early years of the web, businesses are racing into the future completely different from the one they were designed for,” the report says. “Over the next decade, we will see a complete change in almost every environment in which businesses now operate.»

Because these features of the Metaverse Continuum are so new, there are no rules or expectations, according to Accenture. This creates many opportunities for companies to create standards for people’s ways of living and doing business.

“The building blocks of the Metaverse Continuum are in place now, but they will come together over the next decade to create a new business landscape,” the report says. “The 2020s will see ambitious companies shaping these new physical and digital realities, as well as the worlds inhabited by humans and AI, industries driven by new computers. , and many more. »

The Accenture report identifies four specific technology trends for 2022 that will improve the performance of the Metaverse Continuum. These are:

  • WebMe, the “I” in the metaverse: The internet is reimagined as a metaverse and web3 efforts are changing the way the virtual world operates and is constructed.
  • The programmable world, our personalized planet: Control, personalization and automation pervade the world around us, making it physically as programmable as digital.
  • The unreal, which makes the real synthetic: while AI-generated data and synthetic content convincingly mimics what is “real,” reality is the new North Star.
  • Computerize the impossible, new machines, new possibilities: a new generation of computers is solving some of the world’s most unsolvable problems, resulting in one of the greatest technological advances of our time.

The digital foundation

For those skeptical of the Metaverse Continuum, several examples of companies are leading the way. In fact, Accenture has identified a special category of companies it calls “leapfroggers”, which are adopting new technologies in response to the pandemic. It also shows these companies have a lot of money to be found in the Metaverse Continuum.

Last year, for example, Gucci created The Gucci Garden Experience to sell virtual products. The fashion giant is selling a virtual digital twin of a Gucci handbag at a higher price than its real -world equivalent.

Meanwhile, Christie’s auction house has already started holding digital auctions during the pandemic and auctioning off NFTs (non-fungible tokens). In 2020, at NFT’s first auction, Christie sold a work by artist Beeple for $ 69 million. The house also became the first to accept cryptocurrency payments for auctions.

To be successful with the Metaverse Continuum, the Accenture report shows that companies need to build their digital foundations. They have to make important decisions, “finally choose partners to build a digital twin, beyond data and analytics to use AI in a more visible and collaborative way, or launch a‘ moonshot ’project that as more critical of the mission, ”the report says. “Only with a mature and good digital machine can businesses be ready to participate, and even build, the new business environments and worlds that everyone should be a part of soon. . »

The report also comes with a warning: pushing the boundaries of the Metaverse Continuum means moving into territories not yet governed by policies and regulations. It is therefore their responsibility to build trust and security with everyone who participates in the Metaverse Continuum.

Source: ZDNet.com

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