heading to Silicon Valley in the food industry?

It all started in Dijon … Inspired by the dynamics of the FrenchTech label (launched in 2016 by Emmanuel Macron, then Minister of the Economy, Industry and Digital), Vitagora, which has worked since 2005 to feed the future with startups, founded La FoodTech network to bring in new nuggets.

Today, eight ecosystems have spread across the territory, and have placed their own role in “ promote and support the emergence and development of new solutions from the field to the fork, by connecting start-ups and other players in the sector. »

FoodTech Dijon Bourgogne-Franche-Comté has created two strong initiatives: FoodUseTech, a recurring trade show that brings together startups and economic players in Dijon, and a Living Lab project, which headed by Dijon Métropole, the regional council and the Banque des Territoires. . ” When Pierre Guez, president of Vitagora was also appointed president of La FoodTech, he wanted the two associations to merge. “, pointed out Christophe Breuillet, director of Vitagora.” This brand needs to be given way to develop and have a synergy of interesting actions for the whole local and French ecosystem. “, he continued. This merger enables the continuation of the activities of FoodTech and Living Lab, in synergy with Vitagora’s Toaster Lab acceleration program, dedicated to agri-food nuggets, since 2017. Goal: to unite nationally and international startups to local players in Bourgogne-Franche-Comté, to support them in a phase of growth, while strengthening our local ecosystem.

Living Lab: a unique tool in Europe

With nearly a hundred startups, the ecosystem that unites FoodTech Dijon Bourgogne-Franche-Comté and Vitagora is already successful in three areas: industry, research and innovation. “Missing a rope in our bow: the direct consumer relationship in the change process “, highlighted Christophe Breuillet. This will soon be done at the Living Lab, located in the heart of the International City of Dijon gastronomy and wine, which opens its doors to the public on May 6.

Funded to the tune of 1 million euros over five years by Dijon Métropole, the Regional Council of Bourgogne-Franche-Comté and the Banque des Territoires, this new tool aims to “ to decompartmentalize innovation by giving citizens the ability to positively influence food today and tomorrow “, explains Christophe Breuillet.

The idea is to give meaning to food. Educational and creative workshops will be organized with various local partners, such as community centers in Quetigny or Fontaine d’Ouche, for example. ” We will look for citizens where they live with their cultural differences, their beliefs, their backgrounds and purchasing power, to try to imagine the future of food in 2030, or even 2050. “. The ideas and innovations that have emerged from these exchanges can be obtained by local or national agro-food companies. Like a funnel, the International City of Gastronomy and Wine in Dijon seeks to be central to FoodTech’s initiatives. ” Our ambition is to make consumers meet in the third place a unique tool in Europe ! “said Christophe Breuillet.

An international influence

Thanks to its complete offer, Vitagora is already a unique structure in France that makes it possible to bring together economic players and project leaders for the benefit of local dynamics. It is a professional association for the agri-food sector, marked as a cluster of agri-food competition, and a representative of the Regional Digital and Artificial Intelligence Agency of Bourgogne-Franche-Comté. Vitagora brings together 653 members – food companies and providers of innovative solutions. ” Every week we receive membership requests. The competition cluster grew at 14% annually », Assures Christophe Breuillet.

Our influence is international and appeals to startups because we can open the doors for them to interesting geographical places, like Japan, for example. So traders can seize market opportunities “, he continued.

Vitagora’s international deployment strategy for 2030 is to identify other markets for its members. ” We want to continue our deployment in the Southeast Asia and East Africa zone from our new anchor point in Rwanda, to continue our partnership in North America, with Canada and the United States, but also to develop opportunities in other countries. nasud. “said Christophe Breuillet. The latter continues the course so that the region will be in a few years,” Silicon Valley in the food industry. »