Bandai Namco’s Gundam ‘Metaverse’ Dream Blends Esports, Web3, and Gunpla

Bandai Namco invested heavily in the vague idea of ​​the metaverse, and it started with the so-called “Gundam Metaverse Project” first.

Here’s a summary of Bandai Namco’s broad metaverse vision, from the March release. (I warn you that there is a lot of jargon ahead.)

The new mid-term plan will introduce a new way to connect fans to entertainment properties by creating a metaverse for each IP in the Bandai Namco Group portfolio, which is also used as a important part of the company’s IP-based strategies. . Progress will begin to make “GUNDAM Metaverse”Where it can be a platform of opportunities for GUNDAM fans around the world gather to talk and connect in different categories.

This metaverse will continue to grow to build a strong foundation as the project progresses into the future. The first step in the metaverse is to create virtual communities for each category and create category logins by using the BANDAI NAMCO ID.

As for specific aspects of Gundam, Bandai Namco plans to create virtual communities for aspects of fandom such as video games, anime, music, and Gunpla (aka building models of Gundam). “These virtual communities will unite the world of GUNDAM because the virtual spaces will be created in the form of space colonies, connected to the‘ GUNDAM Metaverse ’space hub as‘ SIDE-G, ’” the company said. .


Bandai Namco’s diagram outlining how it thinks these Gundam virtual communities will connect.
Photo: Bandai Namco

The first of these SIDE-G settlements will be centered around Gunpla, where “where a variety of Gunpla-related experiences can be used in the virtual world.” Bandai Namco is also planning a colony with an esports theme for 2023. Basically, the communities seem like cool virtual spaces to experience all things Gundam.

However, in the “near future,” Bandai Namco wants people to build businesses around creating Gundam -themed content. Here is the company’s description of this vision:

In the near future, Bandai Namco Group will encourage non-Bandai Namco Group companies to join GUNDAM market and allow general users to perform C2C ​​activities using GUNDAM mark in the form of user-generated content (UGC).

By building a metaverse where the rights of characters are preserved and by implementing this initiative, he expects that new Gundam companies will be created and this will lead to a new expansion of Gundam IP created with fans.

The “GUNDAM Metaverse Projectbuild a “SIDE-G” by launching space colonies for each available category. Bandai Namco Group will create a new economic space to boost C2C businesses by inviting other businesses to join a virtual space where GUNDAM Fans around the world can enjoy the virtual world together as part of their daily lives.

It’s unclear how its mechanics will work or what exactly “user -generated content” will look like. I hope it’s not NFT, but an announcement on Friday showed that Bandai Namco is at least somewhat interested in blockchain technologies. The company has launched the “Bandai Namco Entertainment 021 (Zero to One) Fund” to invest in “global startups that provide entertainment -related products and services using technologies such as blockchains, VR / AR / xR, AI , etc. engaged in the metaverse and web3 -related businesses “.

While it remains to be seen if the Metaverse will be more of a flash-in-the-pan tech trend, Bandai Namco says it will be committed to its Gundam vision for at least the next few years. “To grow on a larger scale after 2026, the Bandai Namco Group will promote the development of every colony with‘Gundam Metaverse‘as a pillar of the Group, “the company said in its March release.

And Bandai Namco only details about this Gundam metaverse; the company owns many other major franchises such as Pac man and tekken that he could try to create new virtual worlds around him. (He also publishes Elden’s ring, although I pray that Bandai Namco doesn’t do any metaverse to it. Let go of those foolish ambitions.)

Many other tech and gaming companies are also rushing to claim their own metaverse rights. Meta created web and mobile versions of its Horizon Worlds-only Quest VR, the Core game-making tool expanding from PC to Apple platforms this summer, Epic Games and Lego are collaborating on one metaverse of children, and even the OG metaverse second life renewed its momentum by reinstating its founder as a strategic advisor. But they will all fight against fortnite and Roblox for its relevance to the virtual world.

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