UPS wants to launch its delivery service in the metaverse

UPS wants to access metaverse and non-fungible token (NFT)

UPS, America’s major parcel delivery company, seeks to enter the metaverse. Michael Kondoudis, a specialist lawyer, explained he saw many trademark requests related to the metaverse in the U.S. Patent and Trademark Office database. UPS registers many distinct elements of its brand, such as its logo, and terms such as “United Parcel Services” and “UPS Store”.

The filings consulted by the attorney describe in particular a shipping and delivery service accessible from the metaverse. UPS apparently wants to allow its customers to schedule the delivery of a package through an interface that can be accessed in virtual or augmented reality. The documents say no more about UPS’s ambitions at this point.

According to the filings, UPS also wants to enter the non-fungible token (NFT) market. The documents filed by the company really talk virtual object stores in the form of NFTs, including collectibles, clothing, cars, packages, airplanes and sports accessories. The description, intentionally vague, reveals UPS’s interest in the blockchain -certified digital assets sector.

👉 Check out our top 4 promising metaverses for 2022

Brands fill the metaverse

For Michael Kondoudis, these deposits show UPS’s interest in the metaverse. Mirroring many other companies, the American carrier is actively preparing for the rise of the digital world to be accessed through a virtual or augmented reality headset. Interviewed by our colleagues from ExpertClick, the lawyer explained:

“UPS is a global shipping and delivery brand, and the amount attached to its trademarks is significant. […] Clearly, UPS sees potential in the metaverse.

According to him, the beauty displayed by UPS proves it “in a new trend in trademark filings related to NFTs and the metaverse of the shipping, logistics and parcel delivery industry”. In concrete terms, other big names in the sector are a must follow in UPS’s footsteps in the near future. The number of trademark applications should explode in the next 12 months, the lawyer predicted.

Since Facebook became Meta, many brands of world fame returned to the metaverse. Recently, Mastercard has also filed several patents dedicated to digital worlds and NFTs. This is also the case with American Express and Monster Energy.

Other companies have made even more progress by tying up collaboration with companies in the blockchain sector and the metaverse. For example, AXA France and the Casino group have established themselves in the virtual universe of The Sandbox (SAND).

👉 Read also: 30% of French people say they understand what the metaverse is

Source: TwitterExpertClick


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About the Author: Florian Bayard

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