This Week In Metaverse: Pampers Team Up With LL Cool J, Coachella Lands On Absolut.Land

Things are moving fast in the metaverse and in the wider Web3 world in general. Depending on who you’re asking, this futuristic blockchain -based space is the next big thing for marketing – and almost everything else – or an over -trend. Here’s what you need to know from last week:

Absolut Vodka brings Coachella to the metaverse

Absolut Vodka is celebrating its long -awaited return to Coachella with the launch of “Absolut.Land”, a metaverse -based brand experience that will blend Web3, festival culture, music and fashion. Hosted by Decentraland, the brand’s new virtual experience will also give fans the chance to win tickets to a “VIP Experience” in the second week of the IRL festival. Absolut said in a statement that it “pays homage to its Swedish ancestral heritage” by collaborating with Coachella headliner Swedish House Mafia for the launch of Absolut.Land. The band’s latest album, “Paradise Again,” to be released on April 15, “will be played on a custom jukebox within Absolut.Land.” Absolut, which is celebrating 10 years as Coachella’s official vodka this year, says virtual festival-goers have access to a variety of experiences within Absolut.Land, including an “anti-gravity dance floor ”, a“ selfie room, ”and the PRIDE tunnel (described as an“ all-out rave honoring Absolut’s longstanding involvement and support in the LGBTQ+ community ”). The brand has also partnered with handbag, jewelry and accessories brand Susan Alexandra, giving fans the opportunity to score a virtual dress from the “Susan Alexandra for Absolut Collection.”

Meta announced the new creator fee and the NFT community was outraged

On Monday, Meta announced in a blog post that it will begin testing new programs aimed at allowing creators to make money, by selling virtual objects like NFTs, within Horizon Worlds its platform. VR. A few days later, it was revealed that the company – which has a history of provoking the anger of some of Web3’s most colorful classes – plans to take away nearly half (47.5%) of all of these benefits. . That’s more than the 30% transaction fee charged by Apple in its App Store, a rate that Zuckerberg himself has criticized. Many in the NFT community are understandably upset. Twitter is burning with anger. An NFT collector wrote on April 13, “The‘ pretty competitive ’47.5% referral fee for the #NFT platform planned by @Meta is probably the best example of a complete and complete disconnect. something I have never witnessed. ” The general feeling is like: choose a path, Meta. Are you here to empower creators – which, after all, is one of the central purposes of the Web3 movement – or are you here to take advantage of them?

MoonPay attracts Justin Bieber, Drake, Gwenyth Paltrow and other A-List investors

MoonPay, a startup that allows users to purchase crypto using mainstream digital payment services such as Apple Pay, is supported by many A-listers. The list includes Justin Bieber, Ashton Kutcher, Gwenyth Paltrow, Eva Longoria, Drake, Paris Hilton and Matthew McConaughey, according to CNBC. The company, which launched in 2019 and was recently valued at $ 3.4 billion, summarizes its core mission in three words: “increase cryptocurrency adoption.” Crypto and NFT markets may be more profitable, but they also have the potential to change. This volatility, combined with the fact that many people understand crypto and NFTs to be too technologically complex to be profitable, clearly presents many opportunities for a company like MoonPay that seeks to make these market more readily available to the public.

Pampers and LL Cool J Announce Collaboration for Black Maternal Health

Pampers has partnered with rapper LL Cool J’s Rock the Bells festival to launch a new NFT series in support of the Black Mammas Matter Alliance (BMMA), a nonprofit organization that aims to raise health awareness among blacks mother. The campaign, hosted on the NFT Curio platform, was organized in conjunction with Black Maternal Health Week, organized by BMMA. “Maternal mortality rates in the United States are one of the highest in the developed world and the highest among black women,” Pampers, a brand owned by P&G, said in a statement. “In fact, black mothers are 3 times more likely to die or suffer complications during pregnancy and postpartum than white women, and 60% of all maternal deaths are preventable. Pampers think it’s time to change the consequences for black mothers. so the brand is proud to sponsor the fifth annual Black Maternal Health Week, founded and led by the Black Mamas Matter Alliance (BMMA), and partnered with Rock The Bells to create a collection of non-fungible tokens (NFT) limited edition. with proceeds going to BMMA to improve the care of many black mothers. The company says its NFT drop will include “a unique motion-designed NFT,” priced at $ 60,000, with two VIP tickets to the Rock The Bells festival, which begins Aug. 6 in New York City.

Epic Games Gets Financial Support From Sony To Boost Metaverse Growth Efforts

Epic Games, the video game developer behind Fortnite-a platform that bridges the lines between video gaming and virtual reality social hubs-recently received a significant financial boost in the latest funding phase. Capital from consumer electronics giant Sony and Kirkbi, the investment firm that owns the LEGO Group – each party will invest $ 1 billion in Epic. (Epic and LEGO also recently announced a partnership to create a metaverse that is more child-friendly.) In a blog post on April 11, Epic said the newly earned $ 2 billion goes to “[advancing] the company’s vision for building the metaverse and supporting its continued growth. According to Epic’s chief executive, Tim Sweeney, this latest round of funding will help the company strengthen its efforts as a major player in the evolving metaverse. “As we re-imagine the future of entertainment and gaming, we need partners who share our vision. We found that in our partnership with Sony and KIRKBI,” Sweeney said in a statement. “This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can create creative and immersive experiences, and creators can build community and thrive. ”

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